Whenever I think about the success of the e-commerce giant, Amazon, am tempted to refer to their secret sauce. The Amazon Flywheel. It was first described in the book, The Everything Store by Brad Stone.
The two articles below by Sam Seely, gives quite a good detailed yet easily understandable explanation of the concept.
If you are running a business, what is your flywheel?
a short video on the Amazon flywheel as well
