Friday, May 5, 2023

How To Write Good Headlines

 To write good headlines, you need to study good headlines – headlines that work.

Because the more you "see" it, the faster you can successfully start to capture attention.

To write compelling headlines, use this simple checklist:

• Be CLEAR, not Clever

• Specify the WHO

• Specify the WHAT

• Specify the WHY

• Twist The Knife

If you follow this checklist, you will write headlines your readers can't help but want to click on (seriously).

​Not because you "tricked" them, but because you successfully spoke DIRECTLY to their wants, needs, hopes, dreams, and desires.

Courtesy of The Digital Writing Compass from one of their newsletters

Sunday, February 5, 2023

The Key Of Success for Amazon

 Whenever I think about the success of the e-commerce giant, Amazon, am tempted to refer to their secret sauce. The Amazon Flywheel. It was first described in the book, The Everything Store by Brad Stone.

The two articles below by Sam Seely, gives quite a good detailed yet easily understandable explanation of the concept.

Part 1 

Part 2 

If you are running a business, what is your flywheel?

a short video on the Amazon flywheel as well