How To Write Good Headlines

 To write good headlines, you need to study good headlines – headlines that work.

Because the more you "see" it, the faster you can successfully start to capture attention.

To write compelling headlines, use this simple checklist:

​• Be CLEAR, not Clever

• Specify the WHO

• Specify the WHAT

• Specify the WHY

• Twist The Knife

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If you follow this checklist, you will write headlines your readers can't help but want to click on (seriously).

​Not because you "tricked" them, but because you successfully spoke DIRECTLY to their wants, needs, hopes, dreams, and desires.

Courtesy of The Digital Writing Compass from one of their newsletters